July Girl Group Brand Reputation Rankings Announced

 

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 14 to July 14.

aespa rose to the top of the list this month with a brand reputation index of 6,189,495, marking a 14.41 percent increase in their score since June. High-ranking phrases in their keyword analysis included “Supernova,” “MY,” and “concert,” while their highest-ranking related terms included “addictive,” “sing along,” and “record.” The group’s positivity-negativity analysis also revealed a score of 91.38 percent positive reactions.

Meanwhile, IVE took second place for July with a brand reputation index of 4,533,636.

TWICE shot to third place after seeing a 85.10 rise in their brand reputation index since last month, bringing their total score for July to 4,253,417.

LE SSERAFIM ranked fourth with a brand reputation index of 4,008,137, marking a 65.29 percent increase in their score since June.

Finally, (G)I-DLE came in at a close fifth with a brand reputation index of 3,960,533, marking a 53.38 percent rise in their score since last month.